Xiaomi clarifies partnership with Leica + new look at Xiaomi 12 Ultra

The announcement of Xiaomi's collaboration with Leica this morning, as expected, provoked a heated discussion on the Web.Answer

A number of the most frequently mentioned questions were solved by the head of the company, Lei Jun himself.The topic of the impact of the partnership on mobile shooting, top managerdescribed it this way: it is not uncommon for professional photographers to admire the rapidly increasing capabilities of mobile cameras, but point outLike, for example, taking a night photo, due to aggressive AI algorithms, the user getsThis is probably a reference to flexible algorithm control or an advanced camera app that allows you to shoot in manual mode.

Further, the head of Xiaomi said that the extent of cooperation between Xiaomi and Leica will not besuperficial: it promises in-depth and comprehensive work in optics, imaging, image processing, and a host of other factors that affect images.At the same time, the partnership itself did not start today - the companies have been cooperating for some timetogether, and their first joint product (which will obviously be the Xiaomi 12 Ultra), "exceeded the expectations of engineers on both sides."At the moment, teams from Germany and Beijing are jointly makingFinishing touches on the project.

What came of it - we will find out in July, but for now we cantake a look at a new, but not the first live photo of Xiaomi 12 Ultra, which became the hero of a joint promo video for Xiaomi and Leica. Now we know that the front camera hole is located in the center, and the screen itself has a rounding on the side edges.

Presumably Xiaomi 12 Ultra

© Vladimir Kovalev.

According to Xiaomi