Xiaomi had to apologize to Japan for the image of a nuclear explosion in advertising

Recently, Xiaomi released a promo video in Japan on the occasion of the launch of the Redmi Note 9 series of smartphones.In it, the company decided to

As a result, Xiaomi had to apologize to Japan for depicting a nuclear explosion in an advertisement.

The video begins with the man connectingRedmi Note 9 smartphone to the charger, and the cake in the form of a battery icon “accumulates charge”. Then the hero of the video eats this “battery”, turns into a fat man and flies into the sky. After this, the picture changes to an animation that ends with an explosion that looks suspiciously like a nuclear one.

This ad caused a backlashpublic, as it reminded the Japanese of the tragic events of the mid-20th century. Then an atomic bomb, codenamed “Fat Man,” was dropped on the Japanese city of Nagasaki.

Xiaomi apologized for the commercial in the official Twitter account and promised to prevent such misunderstandings in the future.