This year, Xiaomi is celebrating the 10th anniversary of the Xiaomi Mi 1, its first smartphone that was launched in August 2011.
What promise
Over these 10 years, Xiaomi has come a long way:After the announcement, Xiaomi Mi 1 was sold only online, since the company did not yet have stores, and now Xiaomi is confidently striving for leadership in the smartphone market, having a huge number of stores and good revenue. To thank its first customers, Xiaomi will give them a “red envelope” containing 1999 yuan.
What does it mean?The manufacturer decided to share its first revenue from sales of the first smartphone with users, fully refunding them the cost of Xiaomi Mi 1. Sales income amounted to 370 million yuan, which is about $57 million. More precisely, 1999 yuan or 308 dollars per person. Of course, it is unlikely that Xiaomi will lose all 57 million, since probably not everyone will know about this campaign and will take part in it.
The promotion is valid from August 16, but will it beIt is not yet clear whether it will spread beyond China. In the Middle Kingdom, owners of Xiaomi Mi 1 will be able to receive envelopes in company stores and spend money on purchasing new gadgets without any conditions or restrictions. It is also not yet clear what exactly will be required to receive the envelope.
“This is the gratitude of Xiaomi employees. We will always be grateful to all the friends and partners who helped us,” Lei Jun emphasized.
Do you know that
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