Xiaomi is going to compete with Apple for the European market

Next year, the Chinese company Xiaomi is going to concentrate even more on the European market. About it

said Xiaomi Vice President and Redmi brand leader Liu Weibing, commenting on Canalys latest report.

What does it mean

Canalys Explores European Marketsmartphones and identified leaders among manufacturers. In first place is Samsung, which shipped 18.7 million smartphones in the third quarter of this year and occupies 35.7% of the market.

Next is Huawei, which shipped 11.6 million devices. Its market share is 22.2%. In third place is Apple, which has 18.6% of the market and 9.8 million smartphones sold.

But Xiaomi got to the fourth line of the rating. In the third quarter, the company shipped 5.5 million smartphones and now occupies 10.5% of the European market.


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According to Liu Weibing, Xiaomi first overcame the 10% mark. In just a year, the company managed to increase its share by 73%: in the third quarter of last year, it occupied only 6.5% of the market.

Xiaomi is not going to next yearto stop there and intends to further strengthen its position. The company's vice president emphasized that “good prices drive people”, possibly alluding to rivalry with Apple.

It is possible that next year Xiaomi will be able to “move” its “apple” competitor in the smartphone market.

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