Xiaomi, JD.com and other Chinese companies boycotted the H&M brand

The popular inexpensive clothing brand H&M is facing a boycott from China's largest IT giants.

The reason for this was a statement made by company representatives a year ago.

This is a statement in which the Swedish brand“announced” a refusal to purchase cotton from the Xinjiang Uygur Autonomous Region. According to GlobalTimes, the reason for this decision was cited as “problems of forced labor in the region.”

In turn, Xiaomi, Huawei, Vivo were removedH&M application from its online stores, and local services Baidu and Dianping stopped finding stores and facilities of the Swedish company on the map. The same platform JD.com stopped displaying the clothing manufacturer's products.

It is worth noting that although the refusal itself was voiceda year ago, the consequences began to manifest themselves only now. Experts believe that the reason for this could be the newly accumulated relationship between the authorities of China and Europe.