In August last year, Xiaomi created a separate brand, POCO. Almost a year has passed, and under this brand
What they say
IDC analyst Navkendar Singh predicts that the POCO brand will soon simply close. And all because of Redmi, which not long ago also became an independent brand.
The fact is that at one time Pocophone F1 becameAn excellent smartphone option with powerful hardware and a low price tag. Now this role is played by models of the Redmi K20 line: if you want a top-end processor, buy Redmi K20 Pro; if you want to save money, buy Redmi K20. And internal competition between Xiaomi brands could negatively impact sales.
“Now, with Xiaomi’s K series being so aggressively priced, with its absolute flagship specs, equipment and design, Poco’s reason for existing as a brand is questionable,” says the analyst.
In addition, you just have to remember how many smartphones have already been released under the Redmi brand (don’t count - many) and how many POCO has released (only one).
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